Spidocraft - Instagram Content For UK Physiotherapists
For UK Physiotherapists

You Tell Patients
Consistency Heals.

Your Instagram has three posts from eight months ago.

That gap between what you prescribe and what you practise is why your waiting room has empty slots. Here is how we fix it.

Real Clinics. Real Accounts.

We Do Not Tell You It Works.
We Show You.

Below are physiotherapy and healthcare accounts we have built, grown, or rehabilitated. No stock screenshots. No borrowed wins.

Physiotherapy Account Proof
Physiotherapy Account Proof
Physiotherapy Account Proof
Physiotherapy Account Proof

Every account shown above is publicly verifiable. Tap any card to view the live profile.

Live Numbers For April

47
Reels Produced
This Month
11
Clinics in
Active Programmes
96
Posts Uploaded
For Clinics
4.2
Avg Posts Per
Week, Per Clinic
The Diagnosis

Your Instagram behaves like a patient
who only shows up when the pain is bad.

Inconsistent. Reactive. Producing nothing that compounds. Meanwhile, two postcodes away, a clinic has been uploading consistently for six months. Their algorithm knows their audience. Their waiting list shows it. Yours does not.

Get My Free Clinic Diagnosis
The Programme

Every Outcome Is Only As Good
As The Programme Behind It.

Five sequenced steps. Refined exclusively for UK physiotherapy clinics. Identical for every clinic we onboard.

01

Consultation

In one focused call, we map your specialism, ideal patient, and the exact conditions you want filling your diary. We do not ask generic agency questions. We ask the ones that matter for physiotherapy.

02

Diagnosis

Your clinic is benchmarked against the physio content patterns already proven to convert across the UK market. You see exactly which formats, hooks, and conditions pull patients into clinics like yours, and where your current presence is failing the test.

03

Prescription

Every video is scripted around the exact conditions your patients are searching for right now. Each one carries a clinical hook, an insight only a physio can deliver, and a clear next step that drives DMs and bookings.

04

Production

You record four short clips in one weekly session, or your AI avatar delivers them without you ever stepping in front of a camera. Raw footage becomes polished, attention-holding content built for the Instagram algorithm.

05

Progressive Loading

Three to five posts per week, timed, captioned, uploaded. The same compounding consistency you prescribe to recovering patients, applied to your clinic's online presence until your waiting list reflects it.

The Cost Of Invisibility

What Is Showing Up Costing
Compared To Staying Invisible?

Three numbers you already know. One look at every option side by side. Then decide where your money is actually going.

Reels per month you want posting
12
0 Starter (12) Grow (20) Dominate (30)
Your hourly time value Typical private session is £55 to £100
£80
£20 £55 £100 £200
How do you feel about being on camera?
Comparing costs vs a comparable fully managed agency service
Doing it yourself
£2,400
your time value / month
  • 30 hours per month
  • 2.5 hours per reel
  • £200 per reel cost
Save £2,203/mo
Freelance editor
£1,320
true cost / month
  • £360 editor fee
  • £960 your admin time
  • £110 per reel cost
Save £1,123/mo
In-house hire
£1,500
salary / month
  • 2 days per week part-time
  • No physio expertise
  • Plus your management time
Save £1,303/mo
Spidocraft, Starter
£197
all in / month
Track B£297/mo
AI avatar, zero filming

Doing it yourself assumes 2.5 hours per reel (15 min planning, 30 min filming with retakes, 75 min editing in CapCut or similar, 15 min captions and posting). Multiplied by your hourly rate.

Freelance editor covers editing only at £30 per reel, the typical UK Fiverr or Upwork rate for short-form. You still write scripts, film, post, and reply to comments. That admin time is 1 hour per reel at your hourly rate.

In-house hire is the average UK part-time social media coordinator on roughly £1,500 per month for 2 days a week. Cost is fixed regardless of output and excludes pension, NI, holiday cover, and your own management time.

Spidocraft includes research, scripts, filming guidance or AI avatar production, editing, captions, posting schedule, and weekly delivery. Track A asks for 60 to 90 minutes of your filming each week. Track B requires a single 5 minute setup recording and zero filming after that.

Choose Your Programme

Three Programmes. One That
Fits Where Your Clinic Is Now.

Every programme is built for UK physiotherapy clinics. Pick your delivery track first, then choose the volume that matches your goals.

Starter
For clinics building their first consistent online presence.
£197 /month
Roughly £16.42 per fully produced video
First Month Free Bonuses
Brand positioning guide £97
Instagram bio rewrite £47
Content funnel setup £147
Total free value: £291
  • 12 videos per month (3 per week)
  • Onboarding call and full profile audit
  • Physio-specific content research
  • Scripts written to convert
  • Professional editing and captions
  • Scheduling and uploading to Instagram
  • Content funnel mapping (TOFU, MOFU, BOFU)
  • Visual hooks, typography, audio enhancement
Start with Starter
Dominate
For clinics serious about being the most visible practice in their city.
£597 /month
Roughly £19.90 per fully produced video
Included With Dominate
Bi-weekly strategy calls
Local competitor tracking
+ all Grow and Starter bonuses
  • 30 videos per month (Reels + clips)
  • 20 Instagram Stories per month
  • Everything in Grow
  • Bi-weekly strategy calls
  • Local competitor tracking
  • Combination of Reels and short-form clips
  • Performance review calls every two weeks
  • Adjustments based on local competitor patterns
Start with Dominate

Every programme is month-to-month. No long contracts. Cancel anytime.

Questions Before You Start

The Honest Answers Other
Agencies Will Not Give You.

Eight things every physiotherapist asks before working with us. Click any question to expand.

Posting without a structured programme produces the same outcome as exercising without a protocol. Random effort creates random results. What we build is not posting. It is a sequenced, researched, consistently loaded content system built specifically around physiotherapy conditions and patient search behaviour. The difference is the same difference between a patient doing random movements and a patient following a clinical rehabilitation programme.
That is exactly why Track B exists. We build a professional digital presence using your face and voice without you ever stepping in front of a camera. Your patients see you, recognise you, and trust you before they ever book. You just never have to film.
Track A requires one 60 to 90 minute recording session per week. You speak the script we write. We handle everything after. Track B requires nothing ongoing from you after your initial setup. Either way, the heaviest part of your week stays where it belongs, inside the clinic.
Your first content goes live within seven days of onboarding. Most clinics see direct booking inquiries between weeks three and five. The algorithm rewards new consistent accounts quickly, particularly in local healthcare niches where most clinics are still clinically invisible.
In your first 30 days, profile visibility climbs sharply because the algorithm favours accounts moving from zero consistency to high consistency. Between weeks three and six, most clinics receive direct inquiries through DMs and profile clicks. By month two, you have enough data to see which video topics drive the most patient interest, and we optimise from there.

What we will not do is promise a specific number. Your specialism, location, local competition, and starting follower count all shape the curve. What we can tell you is this: every clinic that followed the full programme consistently saw compounding growth. None of the ones that stopped did.
Every programme is month-to-month with no long-term contract. Cancel any month with 14 days notice before your next billing date. You keep every script, every video, and every asset we have produced for you. There is no hostage clause. Your work stays yours.
Go ahead and search. If you find someone offering physio-specific content research, clinical scripting, professional editing, consistent uploading, local competitive analysis, a full content funnel, and bio optimisation, at this price point, take that offer. We have looked. It does not exist in this combination.

A generic freelancer gives you one of those things. A standard agency charges three times this for half of them. What we built is the full rehabilitation programme. Not a single session.
Anyone guaranteeing patient bookings from social media is selling you something they cannot deliver. We will not do that.

What we guarantee is this: the work goes live on schedule, every week, without you having to chase it. Scripts are physio-researched. Edits are studio-grade. Uploads happen on time. The system runs whether you remember it or not. The compounding effect of that consistency is what drives results, and it is the only honest promise we can make.

Still on the fence?

Book a free clinic diagnosis. We will tell you exactly where you stand and what recovery looks like for your clinic. No pitch. No commitment.

Get My Free Clinic Diagnosis
Free Clinic Diagnosis

See Exactly Where Your Clinic
Stands In 48 Hours.

No pitch. No commitment. A real audit of your Instagram presence with specific, physio-relevant findings you can use whether you work with us or not.

Profile audit
Local benchmarks
3 quick wins
@
Delivered in 48 hours
Zero commitment
Built by physio specialists